Symbolic Frame
The symbolic frame focuses on the significance of culture, symbols, and meanings within organizations. In their framework, they assert that organizations are not just structures of processes and hierarchies, but also communities of meaning created through shared values, beliefs, and rituals. The symbolic frame emphasizes the importance of storytelling, myths, and symbols in shaping the identity and cohesion of the organization. Leaders operating within this frame work to create a vision and narrative that resonate with their members, instilling a sense of purpose and belonging. By highlighting the symbolic aspects of organizational life, this frame enables leaders to foster an environment of engagement, motivation, and shared commitment among team members. (Bolman and Deal 2017)
Reference:
Bolman, L. G., & Deal, T. E. (2017). Reframing organizations: Artistry, choice, and leadership (6th ed.). Jossey-Bass.
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Reflection:
After learning how important symbolic frames are, I see that preventing fraud is just as important as responding to it. In this case, I focused on helping the customer after they had already been scammed. If I had been more aware of how symbols shape behavior, I would have advocated for better fraud awareness. If Wells Fargo sent regular fraud alerts or created educational videos on common scams, customers would have more knowledge of suspicious situations. Instead of waiting until a customer calls with a problem, we could use symbols to keep them informed and protected ahead of time.
Internally we hold regular fraud awareness meetings to share real cases and evolving scam tactics. We can use this information to educate customers more effectively. By paying closer attention to how symbols shape customer experiences, we can work towards being more proactive. Fraud is constantly evolving and continuous education is essential to stay ahead. Wells Fargo’s symbol emphasizes delivering for customers and communities while maintaining a strong focus on integrity, trust, and customer service. Our mission is to help customers succeed financially, which drives our operations and employee engagement. A shared symbolic vision acts as a guiding light for the organization, providing direction and purpose. It represents aspirations that resonate with employees at all levels, encouraging them to align their efforts with the broader goals of the organization.
After learning how important symbolic frames are, I see that preventing fraud is just as important as responding to it. In this case, I focused on helping the customer after they had already been scammed. If I had been more aware of how symbols shape behavior, I would have advocated for better fraud awareness. If Wells Fargo sent regular fraud alerts or created educational videos on common scams, customers would have more knowledge of suspicious situations. Instead of waiting until a customer calls with a problem, we could use symbols to keep them informed and protected ahead of time.
Internally we hold regular fraud awareness meetings to share real cases and evolving scam tactics. We can use this information to educate customers more effectively. By paying closer attention to how symbols shape customer experiences, we can work towards being more proactive. Fraud is constantly evolving and continuous education is essential to stay ahead. Wells Fargo’s symbol emphasizes delivering for customers and communities while maintaining a strong focus on integrity, trust, and customer service. Our mission is to help customers succeed financially, which drives our operations and employee engagement. A shared symbolic vision acts as a guiding light for the organization, providing direction and purpose. It represents aspirations that resonate with employees at all levels, encouraging them to align their efforts with the broader goals of the organization.